The Social Side of Sport.
Project Overview
Working closely with the creative agency, I was commissioned to create a new suite of lifestyle photography for Topgolf's evolving brand. The aim was to build a flexible library of authentic, people-focused imagery that reflected the energy, inclusivity and shared experiences at the heart of the brand, providing assets for use across advertising, digital campaigns, social media, print and future marketing initiatives.
Client
Topgolf
Commission
Commercial lifestyle photography for an evolving brand
Role
Photographer
Brief
Create a flexible library of authentic, people-focused imagery capturing the energy, inclusivity and shared experiences at the heart of Topgolf.
Deliverables
Photography for advertising, digital campaigns, social media, print and future marketing activity.
Production
Working closely with the creative agency, directing talent on location and capturing a balance of natural interactions, energetic moments and polished brand imagery.
