Fear has never looked so fun.
Project Overview
I was commissioned to create a new suite of lifestyle photography for the London Dungeon, part of Merlin Entertainments. Working with talent throughout the attraction, the aim was to capture authentic reactions and the excitement, atmosphere and immersive nature of the different experiences, providing campaign imagery for OOH advertising, internal signage, digital media and wider marketing.
Client
The London Dungeon / Merlin Entertainments
Commission
Commercial lifestyle campaign
Role
Photographer
Brief
Capture the excitement, atmosphere and immersive nature of the London Dungeon through authentic, people-focused lifestyle imagery.
Deliverables
Campaign photography for OOH advertising, internal signage, digital media and wider marketing.
Production
Photographing and directing talent as they experienced the different attractions, capturing a balance of genuine reactions, dramatic moments and engaging campaign imagery.
