Real Students. Global Campaign.
Project Overview
As part of the University of Birmingham’s global rebrand, I was commissioned to create a series of studio portraits featuring real students for use across large-scale print, digital campaigns and wider marketing materials. Working alongside the art director and senior marketing team, the shoot involved a full studio setup, three assistants and a make-up artist to ensure the production ran smoothly and the final imagery met the quality required for high-impact campaign use.
All colour gel backgrounds were created in camera, giving the portraits a bold, polished look while maintaining authenticity and consistency across the series. With a fast turnaround required, the project was carefully planned and delivered efficiently, producing a versatile library of people-focused imagery that supported the University’s new visual identity across multiple platforms.
Client
University of Birmingham
Commission
Campaign photography for the University’s global rebrand
Role
Photographer and creative collaborator
Brief
Create bold, authentic hero imagery featuring real students while bringing the University’s colourful new visual identity to life through photography.
Deliverables
Photography for outdoor advertising, digital campaigns, prospectuses, campus dressing and large-scale installations.
Production
Studio-lit student portraits using coloured gels, alongside natural campus lifestyle photography, created in close collaboration with the University’s brand and creative teams.